CategoryBook Reviews

10 THINGS I HAVE LEARNED READING SKIP THE LINE: THE 10,000 EXPERIMENTS RULE AND OTHER SURPRISING ADVICE FOR REACHING YOUR GOALS BY JAMES ALTUCHER

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I have a habit of writing about a book after finishing it to remind myself what I found valuable about the book and what it taught me for future reference. I usually do it in long-form and also think about the topics included in long-form. But ode to James’ 10 item list technique, I will list the ten things I have learned from the book, and I am going to implement in my life:

  1. Writing 10 item lists every day keeps you creative.
  2. Providing value to people must be your default action plan.
  3. Ideas must be experimented upon with the least possible cost.
  4. Being the only is a better strategy than being the best.
  5. Your network is as powerful as the interconnections they have.
  6. Always manage the frame.
  7. Avoid reading news.
  8. Every multimillionaire has multiple income streams.
  9. Experimenting is the antidote to grinding.
  10. You have to get out of the line before you can skip it.

The book was a breeze to read, which made me think that I should reread it to better understand some of the subjects. I always loved James’ writing style, and he never fails to deliver something valuable. Since I was an avid follower of him when he was forming the aforementioned ideas, I heard and thought about those ideas here and there, but I forgot about them and didn’t implement them in my life. Probably I wasn’t ready to approach life as an adult back then.

I don’t know if I will be able to implement all of the ideas I took note of, but I will definitely write a list of ten to keep my creativity going, and I will continue trying to bring value wherever I go. If you are looking for a book that might kick you in the ass to change a couple of things in your life for the better, acquire the book and read it!

REVIEW OF: POP! CREATE THE PERFECT PITCH, TITLE, AND TAGLINE FOR ANYTHING

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The cover of POP!

A couple of weeks ago, I decided that I might turn out to be a great copywriter. I have all the characteristics of a good copywriter; I have business, marketing, and design knowledge after all. I decided to learn about the art of copywriting, and I shuffled through a few books and decided that I need to learn about writing good slogans and pitching them before anything else, because that’s the majority of tasks we have at the company I am currently working at.

POP! Create the Perfect Pitch, Title, and Tagline for Anything piqued my interest the moment I saw the title. I bought the book as soon as I figured out Sam Horn is the author of Tongue Fu! as well. Tongue Fu! was the book that turned me from a shy introvert to a budding conversationalist.

POP! turned out to be way better than I hoped it would be. I bet it would take years of astute observation for a new copywriter to reach the same insights she delivers in a mere 253 pages. Chapter after chapter, the author gives you insights about the titles you see popping everywhere and hands you the recipe to create a similar success yourself. I have taken tens of pages of notes to utilize whenever I am trying to create a slogan or a title and I am constantly checking those notes.

All things considered, this book has motivated me to set up a blog and write regularly, helped me be a regular assistant to the copywriters at my office, and inspired me to start writing a book about my specialty. I think it safe to say it is a great book to guide you when you start your copywriting journey.

Yigit Cakar